Lifestyle Photography

We completed an upbeat commercial photo job in Raleigh last week for AnnMarie Janni, Team Leader at www.elementrealtygroup.net. They are an experienced real estate team maintaining an “up and coming” attitude that makes for a fun shoot. The concept was to shoot images of the members in conservative outfits and then one expressing their personality or hobby. Kinda a cross between commercial and lifestyle photography.  We had joggers, cafe motorcycle builders, tennis and golf pro’s to boot. Visitors to their website will click on the agents name and a roll over will transition between the images.

It was produced in a development’s model home which usually presents height challenges for our backdrop and large group photos. In this case we had a two story foyer which was wonderful but it was not very deep. We ended up with a 9’ backdrop in the space and I shot from down the hallway. We bounced several bare strobes into the walls which resulted in broad, even and soft light. I was very pleased with the results.

In Print Jan. 2017

I always enjoy seeing our images in print. They always look so much better after the graphic designers have put them in an ad. These are some of them as they appear in the Jan. issue of Home Design & Decor Charlotte magazine.

 

Manufacturing photography

Oh yeah, even “professional photographers” will take a photo of their computer screen! This is part of the motley crew (and the not so motley art director and guide) we used to shoot at the Charlotte Celgard plant. They manufacture and distribute high-performance membrane separators used in cell phone and electric car batteries. It looks like white Saran wrap and is produced in huge rolls. Some of our images appear on their website.

Hanging out after the shoot next to one of their funky "short buses" We ditched the hair nets but kept the cool suits.

Hanging out after the shoot next to one of their funky "short buses" We ditched the hair nets but kept the cool suits.

I used two of the assistants and the art director as "workers."

I used two of the assistants and the art director as "workers."

Shooting Lifestyle "under the radar".

A behind the scenes shot from the Old Dominion advertising photography job. One location was at the uptown Amélie's bakery. We were scheduled to not shoot during the lunch rush but you know how that goes! I tried to be a little low key and just used available light vs strobes. I had a f/2.2 50mmm and a 85mm f/1.8 so I could swing it in the low light. I’m just not fond of using really high ISO settings. You just have to make sure it’s in focus with such limited depth of field!

 

..I'm glad my hair is not in this ad. I'm styling and profiling people!

..I'm glad my hair is not in this ad. I'm styling and profiling people!

Photography staging

When is a wrinkled sheet a good thing? Should I always line up my chairs shooting interior design? These are the questions you have to ask yourself as a commercial photographer. Having a set designer on location is great but a luxury many corporate photography jobs don’t budget for.

Manish Agarwal, co-founder of Sachi Home hired us to shoot their new upscale linen product line. Manish values long term partners and having read our reviews on Houzz, thought we would be a good fit to shoot the photos for his new online store.  An established marketer and entrepreneur, Manish insisted that the product photos be color corrected and that they reveal a luxurious texture. He and his wife Rahkee launched the company in February. 2016 and are literally covering the web’s design oriented blogging world with their quality product.

Just as not lining up chairs in an interior design photograph can make the image appear inviting, wrinkling a few sheets can add life to a flat sheet or duvet.

You can learn more about this Charlotte startup here.

Some of the images as they appear online:

 

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